Job Description

Employment Status: Full-Time, Benefits Eligible
Location: On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)
Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)
Reports To: Creative Director / VP of Marketing

Job Summary:

Gymreapers is seeking an experienced Social Media Manager that will be responsible for managing the company’s social media channels, including but not limited to TikTok, Instagram, Facebook, Twitter, and YouTube. This role will work closely with the marketing team, video production team, and athlete managers to create compelling content for the company’s social media channels. 

The Social Media Manager will also work closely with our Customer Service team on best practices for responding to customer service questions and feedback on social media channels. The ideal candidate is detail-oriented, highly creative, and a self-starter with a strong work ethic. 

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities:

• Critically assess deadlines, finding creative ways to deliver best-in-class work while meeting business objectives.
• Collaborate cross-functionally with the internal marketing and creative teams.
• Innovate, oversee, and manage social campaigns and product launches by developing creative briefs and partnering with internal teams for execution
• Uphold the Gymreapers Brand while also innovating on new looks and processes.
• Manage the day-to-day social media accounts and oversee community management, which includes interacting with followers, answering customer questions, and looking for real-time marketing opportunities and signals
• Closely collaborate with the brand marketing team, paid advertising, and content creators to ensure social media campaigns and concepts are aligned with the brand voice and integrated to support established marketing objectives for new product launches, brand campaigns, etc.
• Identify and track social media KPIs (awareness, engagement, trends, etc.) and provide regular analysis and social metric reporting followed with important insights and key learnings
• Manage day-to-day execution including community management, scheduling/ posting and engaging with the audience across all social platforms
• Daily social media listening and engagement across all social channels (with emphasis on TikTok, Instagram, Twitter, and YouTube)
• Plan and oversee monthly content calendar, creative content development, scheduling of posts, and reporting against KPIs

Qualifications:

• Minimum of 5+ years of experience with social media management 
• Ability to execute specific creative direction, and brand vision, and bring a strong point of view and creative input to the team.
• Ability to work quickly and efficiently, while under pressure.
• Ability to multitask and work toward several milestones on various projects simultaneously.
• Experience in the fitness and/or apparel industry is a plus.
• Experience assisting with videography and video editing is a plus.
• Strong understanding of digital marketing strategy and tactics across all social channels including paid media

Benefits/Perks:

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount 
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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