Job Description

The marketing promotions copywriter will be integral to the marketing and communications  team by  developing relevant and engaging  copy  for print collateral, web/digital, social media, email  and advertising  in a style and tone that conveys college-wide branding with a focus on recruitment,  enrollment and  retention. Bachelor?s degree in  Marketing , Communications ,  Journalism, English  or a related field and t hree (3) years ?experience in  marketing promotional copywriting, content creation and editing .   Knowledge  of AP style  preferred and understanding of marketing strategy preferred. Candidates selected for interviews will be  required to  submit writing samples. 

1. Develop and  maintain processes, tools, and strategies for the development and execution of  marketing promotional copywriting  projects.

1. Ensure and adhere to a task- and deadline-driven workflow by completing the  appropriate scope and sequence of work within the timeline  required at each phase.

1. Problem solves to create high-quality , compelling promotional copy across multiple platforms  maintaining AP and college standard guidelines. 

1. Ensure all  marketing promotional copy is consistent in terms of style,  quality and tone of voice

1. Coordinate  marketing  promotional copywriting needs  with the  enrollment marketing,  communications,  creative  services and web/digital strategy team s to produce original and adapted  copy  that is clear,  compelling and credible.

1. Assist upper management in developing policies and procedures; monitors compliance with policies and procedures.

1. Maintains department records and files, as  required .

1. Conduct and attend meetings, as  required .

1. Prepare,  analyze and  provide reports on miscellaneous subjects, as  requested .

1. Write compelling marketing promotional copy for collateral, advertising, web/digital, email, social media and other mediums as needed based on college brand messages, communication goals and audience research.

1. Proofread and edit promotional marketing communications to ensure proper grammar, spelling and punctuation as well as adherence to  College style guide.

1. Develop creative and effective marketing messages to reach targeted markets.

1. Collaborate with Communications, Creative Services and Digital Marketing/Web Team to integrate promotional copy for priority programs and initiatives.

Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.

About Community College of Baltimore County

CCBC is the college of choice for over 70,000 students and 200 businesses each year — all with unique goals, strengths and requirements. By offering a holistic learning environment that is both accepting and challenging, we meet students where they are and take them where they want to go. CCBC is committed to ensuring equal opportunity and nondiscrimination in all hiring and employment practices. We are committed to equal treatment for all applicants and employees and will not discriminate based on race, color, religion, gender, age, national origin, ancestry, veteran status, disability, sexual orientation or any other basis protected by law. CCBC’s benefits include medical, dental, vision, disability insurance, ample paid time off, choice of one of two Maryland State Retirement Plans (contributory and noncontributory), and much more.

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Job Tags

Part time,

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